As we explored how we could express diversity and collaboration through the branding of the event without limiting ourselves to a specific style, we discovered Chladni shapes. These patterns, developed by Ernst Chladni, form on vibrating surfaces exposed to different sound frequencies. They visually represent music's elements like pitch and tone through geometric patterns.
Chladni shapes offer an immersive music experience, capturing a wide range of pitches and tones in intriguing patterns. We chose to go forword with this approach because this unique technique provides a versatile way to visually represent various music genres, which and the diverse community of Umusic Group UK.
DIY Chlandi board experiment
Visual experiments
While creating the concept for Umusic Collective, we based our visual system on Universal Music's brand values. Our goal was to excite people about the event by showcasing their collective and individual strengths, fostering a sense of community and personal recognition.
Motion experiments
Touch Designer
Coded by Karla
Colour experiments