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This Dragon Rouge brief asked to create a collaboration between two unlikely brands, services, or apps in order to attract new audiences and/or help solve a timely issue.
The Response
Focusing on menstruation as a theme for this challenge, I designed a collaboration between Flo and Headspace, which provides those with periods a tracking extension. The app focuses on equipping menstruators with resources that guide and educate them through nutrition, mindfulness, and activities catered for each phase of the cycle.