Deciding to research an issue I’m passionate about I chose to look into period rights. I found that there is a significant number of women in the UK who don’t understand their menstrual cycle. This led me to think that if women lack knowledge of the workings of their menstrual cycle, how are they supposed to apply the right nutrition and exercise they need for each menstrual phase?
Initial sketches
For my initial idea, I proposed a collaboration between Waitrose and Clue to create a recipe app tailored for each menstrual cycle phase, alongside a nutrition traffic system to simplify shopping.
Following feedback to broaden my focus to include exercise and sleep in menstrual health, I refined the collaboration to enhance menstrual education more broadly.
Exploring alternatives like Headspace and Hello Fresh, I found Headspace aligned well with my mission. I switched to partnering with Flo for its visual identity and a strong emphasis on menstrual education, aligning closely with my goals.
Deciding on collaborating Headspace and Flo I analysed both brand visuals to figure out how I would combine both brand identities effectively. Looking into colour, layout, shapes, and type I found that both applications had similar round features. Additionally, I considered combining colour schemes as there was a strong contrast between Flo’s light pinks and Headspace‘s navy interface.
and typography
From my brand analysis and initial brand collaboration research I was able to experiment with merging both brand identities by experimenting with colour, iconography, type and layout.
I began the design of the app by combining the selected colour scheme and experimenting with form and shape. This form of layout experimentation allowed me to be efficient with my work and helped me visualise the look and feel of the final design.