Creative Conscience: A Teddy, A Friend


The Challenge

Through collaboration and text analysis create a 30-90 second motion sequence which compliments, enhances or subverts your chosen text, keeping in consideration the soundtrack and target audience.

The  Response

Inspired by an article from the School of Life, the animation focuses on the issue of toy neglect. A dynamic social media campaign was launched to inspire parents and teens to donate their unused toys to children in need.

Collaborators: Cerys Bessell, Madeleine Brissenden and Alice Roderick (they/them).


View Process

61% of children’s toys are not played with. That’s 27 toys going neglected at any
given time.


 

Together Apart