D&AD, Twister: Twist Your Perspective
Create a guerilla marketing campaign that excites and connects young people
(16 - 18) to the Twister brand.
Enable Twister to engage with young-at-heart consumers who enjoyed the ice lolly in their youth but may have outgrown it. The idea should focus on out-of-home advertising and generate buzz on social media to help launch Twister’s new look and feel for 2024 and beyond.
The Response
Twist Your Perspective offers an immersive treasure hunt experience, turning ordinary outings into extraordinary adventures. Participants dive into the fun by snapping photos at a Twister photobooth and receiving quirky Twister glasses in return. The glasses are designed to lead young people to discover hidden wayfinding markers nearby, directing them to the secret Twister store where they will receive their photos and a Twister lolly. This guerrilla marketing journey reignites a sense of wonder, prompting engagement with the surroundings and fostering spontaneous connections along the way.
Collaborators: Zoe Higham Rowe
48% of Gen-Z spend more time interacting with others on social media than in real life.
Designed on blender
The hunt
The photos