As the iconic Oval Gasholder structure undergoes redevelopment into modern living spaces, how can its visual identity preserve and celebrate its heritage while also highlighting a new, elevated era for the site?
The Response
As a historic icon, the Oval Gasholder has stood as the Oval cricket ground’s loyal companion and timeless witness. Inspired by this long-lasting partnership, I conceptualized a visual identity that reflects the Gasholder’s history and its connection to the Oval Ground. With ‘The Century’ carrying a double meaning
( Representing both time and an iconic cricket term ) and the logo mark capturing both the imagery of a sundial and the Gasholder architecture, the brand identitycaptures the site’s passage through time - past, present, and future - while also emphasizing its connection to the Oval Ground.