Develop a brand identity for the 2024 AUB BA (Hons) Graphic Design Graduate Show that authentically represents the graduating class as a whole, while effectively showcasing each student’s work in a cohesive yet individual way.
The Response
For our 2024 final year show, we set out to create an event identity that felt authentic to everyone in our year. We recognised that each of us brought different skills, interests, and ideas, yet we were united by a shared experience. This became the foundation of the visual identity. Our aim was to encapsulate the vibrancy and diversity of the 2024 Graphic Design graduates, while celebrating the instinctive habits, quirks, and unspoken rules that define us as designers.
Collaborators: Ailsa Smith, Alice Daniells, Cam Milne, Conrad Wells, Grace Rolls, Morgan Hartley, Zoe Higham Rowe
Wayfinding and exhibition
The catalogue
Social media marketing
The Website